AAxJH Collection
After fronting a campaign for the Bali-based jewelers, Adwoa launched her own John Hardy collection.
Overview
Model and muse to the world over, and most recently to the fine-jewelry makers at John Hardy, Adwoa Aboah has now taken to designing the jewelry in which she’s photographed. Our partner produced the campaign videos and we were tasked with handling post production, beauty retouching & color correction.
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What we did
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Tech Stack
“I envisioned the girls that I love — my friends, mum, sisters — wearing this jewelry”.
Adwoa Aboah‘s jewelry line is a representation of her Ghanaian culture and roots. Jewelry pieces can be hard to get right on camera. To ensure the product looked perfect, we retouched and color-corrected every item, removing metal tints, smudges, and rearranging pieces.
Adwoa’s collection is a form of self expression and love for her culture. We handled beauty retouching of Adwoa, removing unnecesary creases, blemishes and softening skin as needed.
Iconic Shift
Apart from the main campaign, we worked closely with the production team to help edit, retouch and color-correct the Behind The Scenes video. We also helped retouch the campaign's key visuals.
Impact
Jewelry has transformative power and John Hardy x Adwoa collab is nothing short of luxurious. We are proud to be a part of John Hardy's family and help communicate their vision.
