“AKA” Service
Away “AKA” campaign showcasing the newest personalization offerings.
Overview
Away was looking to develop and produce a new campaign to kick off the luggage brand’s “Personalization” service for its line of Carry-Ons and Everywhere Bags. Our partner, responsible for creative and production, approached us with the task to execute retouching and color correction of the campaign.
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What we did
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Tech Stack
Luggage Built to Transform Modern Travel
Personalizing your luggage/travel goods lets you express your travel style in a whole new way by celebrating who you are, where you’ve been, and where you’re headed next. To amplify the performance of on-screen talent we beauty-retouched the sequence.
Process
We took special care color-correcting every detail of the product to ensure video and photography perfectly matched real life samples. We rotoscoped the items piece by piece so we would have precise control over color.
Impact
Away used three letters to express the personalities and add unique touches to their travel uniforms. The resulting visuals ran across social, OOH, media web, mailers, and in-store print. We are happy to take part in a quest to tranform modern travel.
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