Chopard Loves London
Stylish inauguration of Chopard’s new flagship boutique on Bond Street.
Overview
Chopard was looking to expand and refurbish it’s flagship Bond Street store. the highly anticipated reopening was expected to be a star studded occasion with supermodels, Oscar winners and style icons jetting to London to celebrate. RockitEngine was tasked with development & visualization of creative concepts decorating the store’s festive facade.
01
What we did
02
Tech Stack
Weightless
Inspired by the Chopard blue ribbon featured in the Happy Hearts campaign, we proposed a large scale sculpture that interacts with store’s architecture making for an eye catching intervention on the street, whilst creating a playful experience for the store re-opening.
The beautifully expanded and refurbished store reflects Chopard’s Journey to Sustainable Luxury, using local environmentally friendly materials and collaborating with local artists. To create an immersive experience we developed both daily and nightly looks of the decorative sculpture.
Love Spin
To capture the dynamic and elegant design of the Happy Hearts collection, we proposed building a kinetic sculpture upon the New Bond Street store facade.
The design focuses on the layering of the Happy Heart and the free flowing movement of the diamonds inside in series of anamorphic, kinetic and dynamic shape suggestions.
Creative fusion of metals, patterns and shapes to celebrate Chopard’s expressivecraftsmanship combined with a constant quest for excellence.
Neovictorian
We disigned an installation that transforms the New Bond Street facade into a contemporary floral scape, glistening and breathing with the city. Taking inspiration from the stores modern take on Victorian inspired decor and classic English floral patterns in the vain of William Morris, the store opening event will transport guests through a surreal yet contemporary victorian hanging garden into a space ready to be painted by Thomas Gainsborough.
An abstract L-shaped golden trellis will partially cover the store faced whilst accenting the architecture. A hanging garden of cream, yellow and orange flowers mixed in with hanging golden hearts will cascade down the building blowing and glittering in the windand carpeting parts of the pavement.
Process
We visited Bond Street and took the photos of the space, helping in recreation the store’s facade in a 3-dimensional environment. From the broad stroke approach sketches designed in SketchUp, we used 3ds Max, Autodesk Maya and Maxon Redshift to finalize the concepts.
Next Project
Jessie Murph “Upgrade”
An authentic performance and a fierce lyrical structure, enhanced with visual effects
View Case Study