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Overview
For the launch of their 'Live Victoriously' campaign, Grey Goose challenged us to develop and visualize an experiential toolkit to celebrate big and small moments. The direction of this creative work marks a further evolution of Grey Goose’s brand world, opting for a more self-aware and sensory-oriented approach to the premium spirit’s brand communications.
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What we did
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Tech Stack
Approach
Grey Goose, like us, believes in living Victoriously — treating yourself in both the big and the small moments in life. Don't wait for a special occasion — you are the celebration. We designed and visualized an outdoor space to activate Grey Goose brand in.
Visual Language
The Toolkit
Following Grey Goose 'Live Victoriously' campaign guidelines we developed a toolkit to help Grey Goose connoisseurs celebrate their best moments. We 3d modeled signature bars for Outdoor and Indoor events together with a set of furniture and branded accessories.
Process
The toolkit we created showcases the assets in both clean studio environment and immersed in classic outdoor and indoor settings. Wood, metals and plastic fused together help deliver a refreshed brand image, while preserving the authenticity of Grey Goose.
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